AI Competitor Analysis

AI Competitor Analysis: See How Visible You Are Against Your Competitors

Understand exactly who wins inside ChatGPT, Gemini and more. Track your competitors' AI visibility, decode their AI sentiment, and reverse-engineer their citation sources to dominate the generative AI landscape.

Competitive Overview
Your rank#5of 6
Your AI visibility30.0%
Top competitorCompetitor A56.7% AI visibility
Visibility gap−26.7ppbehind top competitor
Your mentions9of 74
AI visibility vs competitors
1Competitor A56.7%
2Competitor B50.0%
3Competitor C50.0%
4Competitor D36.7%
5You30.0%
6Competitor E23.3%
Mentions
Competitor A17
Competitor B15
Competitor C15
Competitor D11
You9
Competitor E7
Why competitors lead
Competitor A appears in 56.7% of answers, you in 30.0%+26.7 pts
Competitor B appears in 50.0% of answers, you in 30.0%+20.0 pts

Audited across

ChatGPT Gemini Claude Perplexity Copilot DeepSeek Grok Meta AI AI Mode AI Overviews
The question

Are Your Competitors Winning the AI Conversation?

You need to know exactly what happens inside a generative AI chat interface when a potential buyer starts researching your category.

An AI Competitor Analysis is the process of mapping the generative AI landscape to understand exactly how Large Language Models (LLMs) position your brand against the rest of the market. Citeview is the leading Answer Engine Optimization (AEO) platform built to deliver total competitive intelligence across the AI ecosystem.

Is the AI recommending your rival instead of you?
What tone does the AI use when it describes them?
Which sources feed those recommendations?
Visibility matrix

AI Visibility for Competition Across Platforms

See the share of each platform's answers that mention you and every tracked competitor, side by side.

Visibility matrixRows are the AI platform; columns are you and your competitors. Deeper teal = higher visibility within the row. Platform
Platform You Competitor A Competitor B Competitor C Competitor D Competitor E
ChatGPT 27% 53% 47% 53% 40% 20%
Gemini 33% 60% 53% 47% 33% 27%
Overall (visibility) 30% 57% 50% 50% 37% 23%
Per-model view

Model-by-Model Analysis: AI Visibility Across Different LLMs

Not all AI models think alike. Because ChatGPT, Claude, Gemini and other AI models are trained on different datasets, their competitive recommendations can vary wildly.

Winning on ChatGPT does not guarantee you will win on Perplexity. Citeview provides granular AI Visibility for Competition across AI Models, allowing you to segment your competitor analysis by the specific engine.

AI visibility by modelSame prompt set, run on each engine 2 platforms scanned
ChatGPT You27% Competitor A53% Competitor B47% Competitor C53% Competitor D40% Competitor E20%
Gemini You33% Competitor A60% Competitor B53% Competitor C47% Competitor D33% Competitor E27%
Share of voice

The Share of Voice (SOV) Matrix

Share of Voice (SOV) is a critical metric for any brand, but in the Answer Engine era, the way it is measured has changed. We measure AI Share of Voice.

Citeview's Share of Voice Matrix analyzes prompts within your industry to determine who owns the generative conversation. The SOV Matrix calculates the exact percentage of times your brand appears in the response versus your competitors.

Performance matrix · Share of voiceEach entity's slice of all brand mentions. Rows are the AI platform; columns are you and your competitors. Deeper teal = larger share within the row. Platform
Platform You Competitor A Competitor B Competitor C Competitor D Competitor E
ChatGPT 27% 53% 47% 53% 40% 20%
Gemini 33% 60% 53% 47% 33% 27%
Overall (visibility) 30% 57% 50% 50% 37% 23%
Non-branded

Non-Branded Competition AI Visibility: Capturing the Unbiased Buyer

Tracking branded queries (e.g., "Is [Your Brand] better than [Competitor]?") is essential, but it only captures buyers who already know who you are. The true holy grail of digital marketing is dominating non-branded AI visibility.

When a user submits a generic, exploratory prompt—such as "What are the best running shoes for flat feet?", "Top inventory management software", or "How do I fix a leaking roof?"—they are asking the AI to curate the market for them.

Winning the "Best Of" Generative Prompts

Citeview tracks your competitors' performance of non-branded, intent-driven prompts. We show you exactly which brands the AI surfaces when the user doesn't specify a company.

Visibility by Prompt TypeSame breakdown as the visibility tab, with every competitor side by side. All columns in a row share the same denominator, so the numbers compare directly. All prompt types
You lead 1 of 3 Biggest gap: Non-branded — Competitor A is 22.4pp ahead Strongest: Branded — 100.0pp ahead of the best competitor
Prompt type Answers You Competitor A Competitor B Competitor C Competitor D
Branded4 prompts 8 100% 0% 0% 0% 0%
Comparative3 prompts 6 83% 100% 100% 17% 67%
Non-branded29 prompts 58 0% 22% 10% 7% 0%

The outlined cell in each row is the leader of that slice. Ties are not highlighted.

Visibility by Query Pattern

You lead 1 of 8 Biggest gap: RECOMMENDATION — Competitor A is 62.5pp ahead Strongest: HOW_TO — 100.0pp ahead of the best competitor
Pattern Answers You Competitor A Competitor B Competitor C Competitor D
HOW_TO3 queries 6 100% 0% 0% 0% 0%
COMPARISON3 queries 6 83% 100% 100% 17% 67%
GENERAL_DISCOVERY9 queries 18 11% 11% 0% 11% 0%
TRENDS9 queries 18 0% 6% 0% 6% 0%
RECOMMENDATION8 queries 16 0% 63% 38% 6% 0%
DEFINITION2 queries 4 0% 0% 0% 0% 0%
JURISDICTION_LOCAL1 query 2 0% 0% 0% 0% 0%
AUTHORITY_OFFICIAL1 query 2 0% 0% 0% 0% 0%

Identify the Default Winners

Discover which competitors have essentially become the "default" answer for your industry's most valuable non-branded questions.

Uncover New Competitors

Many digital monitoring tools only show you competitors based on direct mentions. Citeview reveals the semantic competitors—brands you may not even know about that the AI consistently recommends as solutions to your customers' problems.

Optimize for the Consideration Set

Use our non-branded visibility data to understand what criteria the AI uses to select its winners, so you can engineer your content to match those exact parameters.

Competitor comparison
You 18.1%3.8%
Competitor A 26.4%7.2%
Competitor B 16.7%4.3%
Competitor C 6.9%0.3%
Competitor D 5.6%3.2%
0%25%50%75%100%
AI visibilityCitation share
Citation share

Competitor Citation Share

If your competitor is dominating the AI Share of Voice, the next logical question is: Why? Where is the AI getting this information?

Language models formulate their answers by citing third-party websites, review platforms, and forums. Citeview tracks Competitor Citation Share, allowing you to peek behind the curtain of your competitors' AI success.

Start Now
Sentiment

Competitor Sentiment Analysis: Finding Their AI Weaknesses

Just because an AI mentions your competitor doesn't mean it actually likes them. Volume is only half the equation; context is everything.

Citeview's Sentiment Analysis for Competitors reads the context of every single AI mention to determine if the language model is acting as a brand advocate or a brand detractor.

Decoding the AI's Opinion

Competitor detailVisibility, citation share, and sentiment by brand and competitor
Brand / competitorMentionsAI visibilityCitation sharePositiveNeutralNegative
You9
30.0%
2.3%11.1%83.3%5.6%
Competitor A17
56.7%
1.5%0.0%94.1%5.9%
Competitor B15
50.0%
0.8%6.7%80.0%13.3%
Competitor C15
50.0%
0.0%0.0%93.3%6.7%
Competitor D11
36.7%
0.0%0.0%81.8%18.2%
Competitor E7
23.3%
1.5%0.0%71.4%28.6%

Strengths & Feature Praise

What features does the AI consistently highlight when talking about your rival? Do they praise their user interface, their durability, or their pricing? Knowing this allows you to create counter-narrative content on your own website.

Weaknesses & Hallucinated Flaws

This is your competitive goldmine. What does the AI warn users about regarding your competitors? If ChatGPT consistently tells users that Competitor X has "slow customer support" or is "difficult to install," you can lean into those exact weaknesses in your own marketing campaigns.

Sentiment Tracking Over Time

Watch how a competitor's AI sentiment shifts after a product launch, a pricing change, or a digital crisis.

FAQ

Frequently Asked Questions About AI Competitor Analysis

Why is AI competitor analysis critical for modern digital strategy?
AI competitor analysis measures how often, and how positively, Large Language Models (LLMs) synthesize data to recommend your brand in a conversational format. Because buyers now use AI to ask highly specific, comparative questions, understanding how these models weigh your brand against your competitors is essential for maintaining market share.
Can I track competitors across different geographies or languages?
Yes. Generative AI responses often vary depending on the localized context of the prompt. Citeview lets you see how AI perceives your competitors in different markets.
What is the difference between Branded and Non-Branded AI Visibility?
Branded visibility measures how the AI responds when asked directly about a company (e.g., "Tell me about Brand X"). Non-branded visibility measures how often the AI independently brings up a company when asked a generic question (e.g., "What is the best product for X?"). Dominating non-branded visibility is crucial for capturing new market share.
Citeview

Start your free trial

14 days free, 150 responses included — then $30/mo